Need to influence or persuade others to your way of thinking?

Motivational triggers, the first six categories in the Words that Change Minds model will show you how different people trigger their motivation and what language you will need to use to capture their interest. For each category you will learn the question to ask, how to detect the patterns in ordinary conversations, what each person needs to get interested or excited about something and conversely, what would turn them off.
>>summary of motivational triggers

Working Traits, including how others make decisions, will tell you how people deal with information, what type of tasks and environment they need to be most productive in a given Context, and how they get convinced about something. These categories will demonstrate how to maintain someone's motivation. For example, understanding working traits includes understanding decision-making strategies.

Decision-making strategies answer what types of information a person needs to gather in order to start the process of being convinced. There are two phases in this process. First, people will gather information in a preferred sensory channel, and then, they will require that information a certain number of times or only once.
>>summary of working traits

A sample distribution. Take a look at a Sample Distribution of Source Category, a Motivation Trait, for example, the following trait, called Source:

A tool of persuasion, to persuade and influence others

According to the research on which this model is based: 40% of the people in a work context will have to decide for themselves what is best based on their own internal standards; the other 40% will take your advice and the 20% in the middle could do either or both depending on the context. Good to know. But, not only can you know this, you can know which way your target audience swings.

Workshop Benefits: Understand, Predict and Influence

Understand, predict and influence managers', sponsors', and team members' behavior
Tailor your communication to use specific language to have maximum persuasion power
Motivate by using specific motivational triggers in the delivery of your messages and the constructing of project tasks
Find out how your audience best processes information and learn the specific language to use to give it to them that way
Craft work tasks and environments for individuals to be most productive in
Find out how your audience is convinced about something and learn to use the words that persuade them

The Linguistic Science of Motivation and Persuasion

A proven scientific method of principles and procedures to systematically improve your ability to negotiate, influence and compel others.

Some interesting facts about how to persuade others include:

Only 3% of the population retains and can work with what they read
15% of employees are skeptics at work; they just won't get convinced, unless you know these techniques of persuasion
75% of people at work believe they - not you - know what is best for others

Manage Outcomes

Manage outcomes by leveraging motivation triggers and working traits that are unique to the individual or groups of individuals you wish to influence.

You will be able to use:

His, her, or their “power words" or "hot buttons"
The types of information and form of presentation that will most persuade
Your exact and unique understanding of how often to present the information in order for them to be really, really convinced of your point of view

Everyone in their Right Places

(please), doing the kind of work they are uniquely qualified to do, optimizing each individual's talents (and proclivities) to the extreme. ( No more trying to get water from a rock.)

You will know whether or not an individually is a:

True leader, or actually, really more of a follower
Change agent
Emotionally intelligent
Loner or a team-player
Diplomat or task-master
Doer or thinker
Initiator, or really prefers to wait for others to initiate

To register, please call.

Participants' Speak, We Listen

These words really do 'change minds!' I was able to make a compelling proposal using your 'steps to convince a skeptic. It opened doors for our team.

To suggest that x% of people like 'y' and z% of people like 'w' seemed crazy...but I see it all the time now. It's a very natural division, and now I know how to use it to my advantage in negotiations.

It's amazing how a very simple term like 'free from dirt' can mean something entirely different in a partner's mind! Your course taught me to be alert to ambiguities and vagueness in language and then how to 'dig' (no pun intended) for a true 'meeting of the minds'...it (Words that Change Minds) keeps saving us valuable time and effort!

Now, I talk to them [negotiation partners] where they are...based on their patterns...rather than just get irritated.

My nervousness is much, much, less. Now, I am able to be myself in negotiations...this works much better than trying to be someone else!

Breakthrough Conversations is based on the work of anthropologist and linguist Noam Chomsky (MIT, 1957). Noam Chomsky is an active faculty member of MIT today. It is what many in Neuro-Linguistic Programming call Applied NLP because with training and practice you can learn how to calibrate to a target’s motivation and working traits and adapt your words to speak the target's language.

It is primarily a means of pacing and then leading a person to your point of view; how to persuade them to your way of thinking. Consider this metaphor: Think of how two railroad cars (individuals) would couple (join as in a railway train in order to move from one place to another place. In order for the coupling to occur, one car must match the speed (language) of the other care. Otherwise, the two cars will collide and possibly damage the coupling link and/or the cars. Once the car to be coupled with is matched and paced in speed (in this example), coupling can occur. Then, and only then can the other car (person) be “lead” by the pacing car. This is a simple metaphor, isn't it? Yet, the concept is profoundly under utilized.

As we're sure you're aware...the idea of being of influence to others by talking to them in terms of their interests has been around for a long time: we've been told that it is important to speak in the language – interests, objectives, and specific concerns – of individuals we wish to influence. For example: for executives, speak finance or business strategy; for middle managers, speak process or program management; for supervisors, speak to budget, reliability or ease of use; for employees, be prepared to speak to 2-3 or more people in their specific language. Words that Change Minds is much, much more than this: it's light years ahead.

You'll know the specific ways in which language is processed by the other person; ask any linguistic and he or she will share with you that the language a person uses gives you a window into their behavior, capabilities, and preferences. Language is inextricability linked to brain function which is linked to behavior which is linked to capabilities.

If you'd like to experience the powerful effects for yourself, we'd like to invite to the On Demand WEBinar recording of Breakthrough Conversations: Getting Results with People: Words that Change Minds, influence others (normally, $19.95).